Wednesday, 6 January 2010

MAKE SENSIBLE FABRIC - Ethical Fashion Forum - Lecture

I really liked the lecture on EFF, after learning about all the ethical companies at the forum, I think it was a great complement. The lecturer was great, very motivating and "hope-giving"

the definition of ethical fashion that we were given was: MINIMISES IMPACT ON THE ENVIRONMENT WHILE MAXIMUMS BENEFITS FOR PEOPLE.

The point that I think I will always remember from that lecture is the RRR principle.

Reduce, reuse, recycle
The aims of EFF apply these principles:
  • reduce poverty
  • create sustainable livelihoods
  • reduce environmental impact of the fashion industry
The RRR approach is very interesting as those three actions are easy to apply , even for a student! ( you don't need to be a powerful business woman!)

MAKE SENSIBLE CHOICES
If we all do small changes, it will be a big difference.



The problems:

The world is in deficit- human beings are digging deep in the world resources

1% of the fashion business is ethical fashion

"People are trained by the media to be perfect consumers of mass manufactured rubbish" V.Westwood

What we can do:
Make sensible choices, make sensible fabric

Make ethical fashion look better

Build network
Ask questions



As textile designers we can make a difference our work is limitless.
Our project should have a message, make a little difference not change the whole world!
Our career is difficult as we are required to be creative as well as intelligent! That's a challenge!

Some artists, designers and companies examples:

TERRA PLANA
They aim to minimize waste and toxin use by selling a variety of non generic products supporting ideas of sustainability: lightness, anatomic design, disassembly and durability.
they used mainly eco-friendly materials and stitched construction to minimize the use of glue, the is a recycled element in every product construction.

FROM SOMEWHERE
Orsola de Castro and Filippo Ricci recycle luxury designer pre-consumer waste from 1997.
they use all kind of waste such as proofs, swatches, production off-end cuts and end fashion and textiles surplus.
each piece as its unique side.

(the website is really well made!)

And other names:
Panchachuli's women

Myriam Morgensten

This lecture really talked to me and made me think a lot about where the world is and the difference I want to make!!
TO BE CONTINUED...



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